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Case study · Business software

GSL Comercio Exterior: from catalog to compliance system.

A WordPress site that grew into the back office of a foreign-trade consultancy: products, certificates, permits and every procedure, with progress and alerts in one screen.

Client
Foreign-trade consultancy, Argentina
Services
Web design, custom plugins, data tooling
Stack
WordPress · PHP · custom plugins
GSL procedure tracker: list of procedures with type, client, certificate, state, progress and alerts
150+procedures tracked live in one screen
12data points per procedure, from client to certificate
1-clickCSV and Excel export of any filtered view
Hoursin stage counted automatically, with alerts

The challenge

Paperwork with deadlines that can’t slip.

GSL handles regulatory procedures for international trade. Each one moves through stages, from sample shipment to lab tests and certification, with documents, clients and expiry dates attached. They needed a public catalog for clients and a back office their team could trust every day.

What we built

A back office, grown step by step.

We started with the site and a product catalog, then grew it into a procedure tracker built on custom WordPress plugins: structured data, role-based access, imports and exports, and a dashboard that shows where every procedure stands and how long it has been there.

Close-up of the tracker: current state, progress dots and time-in-stage alerts

Progress at a glance

Every stage, color-coded.

Each row shows the current state, a dot per milestone and an alert when a stage runs long, like a lab test that has been open for weeks.

  • Milestones, states and documents per procedure
  • Time-in-stage counters with visual alerts
  • Filters for in-progress and finished procedures
  • Search by model or internal code

Under the hood

Key features

  • 01

    Product & certificate records

    Structured data for every product, certificate and permit, linked together.

  • 02

    QR codes

    Each product gets a QR that opens its public, verifiable page.

  • 03

    Bulk import & export

    CSV and XLSX in and out, so data moves without retyping.

  • 04

    Procedure tracker

    Stages, milestones and documents for every procedure.

  • 05

    Deadlines & alerts

    Expiry dates and time-in-stage tracked automatically.

  • 06

    Roles & permissions

    Clients and staff see exactly what they should.

GSL public home page design

Public site: product catalog and services.

Product search with filters

Search with filters.

Single product page

Product page with certificate data.

What started as a website became the system we run our day on. Every procedure, document and deadline lives in one place, and the alerts mean nothing slips through the cracks.
ASAmalia Soledad Serafini
GSL Comercio Exterior

Stack

  • WordPress
  • PHP
  • Custom plugins
  • Custom post types
  • CSV / XLSX
  • QR codes
Next caseJacana Designer

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